Mass Appeal is a pioneering hip-hop label and creative company co-founded by Nas, dedicated to premium storytelling and legendary music releases. In 2025, Mass Appeal launched the ambitious "Legend Has It…" campaign—celebrating icons who shaped hip-hop globally.
Key artists featured in this series:
Nas & DJ Premier (long-awaited collaboration)
Ghostface Killah (Supreme Clientele 2)
Raekwon (Emperor’s New Clothes)
Slick Rick (Victory, his first album in 26 years)
De La Soul (first release since Trugoy The Dove’s passing)
Mobb Deep (first release since Prodigy’s passing)
Big L (posthumous album - Rest in Peace)
In 2025, Marvel collaborated with Mass Appeal on a comic book project for their Legend Has It Artists.
Opium Studio created a piece for PRNCPLS that promoted and celebrated the collaboration, which went viral, amassing 120k+ views, 10k+ likes, and 200+ comments, with an 8.5% engagement rate.
Opium Studio received an entire archive of vintage footage, covering Hip-Hop Legends such as Wu-Tang Clan members Raekwon & Ghostface Killah, as well as royalty Slick Rick.
I restored the footage & audio as much as one could, and formatted it to be optimised for social media.
There were hundreds of clips, but below are curated playlists for the most powerful assets:
Raekwon Playlist:
GFK Playlist:
Slick Rick Playlist: