PRNCPLS is a collective of music, branding, and entertainment experts. They blend creative strategy with cultural insight for artists, labels, and brands—delivering authentic, impactful campaigns that drive results and foster innovation through meaningful collaborations.
Notable PRNCPLS clients include:
Warner Music
RocNation
Universal Music
Red Bull
United Masters
Paramount
Mass Appeal
Marvel
Kickstarter
STIIIZY
Honey Bxby
Indo Warehouse
Marvel x Mass Appeal Collab
PRNCPLS Brokered the collaboration between Marvel (yes, that Marvel) and Mass Appeal.
I created an Instagram clip to mark the collaboration, which saw explosive traction.
Views: 120k+
Likes: 10k+
Comments: 200+
Engagement: 8.5%
Artist X - Series
An ongoing artist spotlight series for PRNCPLS’s Instagram, highlighting artist making notable waves in the culture.
AX3: Annahstasia
Views: 8.2k+
Likes: 420+
Comments: 10
Engagement: 5.24%
AX3: sosocamo
Views: 4.2k+
Likes: 281
Comments: 11
Engagement: 6.95%
AX1: Indo Warehouse
Views: 29k+
Likes: 900+
Comments: 23+
Engagement: 3.18%